fashion design
womenswear fashion design
menswear fashion accessories
& luxury goods fashion styling
& portfolio fashion photography fashion & luxury
brand management fashion promotion & communication fashion buying e-fashion fashion product & production management fashion & luxury design direction interior design
for luxury living contemporary & luxury product design

Master course in Contemporary & Luxury Product Design in Milan

from 1st october 2012 to 31st may 2013

nowadays, the study of a project with a high design content must originate from different and broader bases: a niche market must be spotted, the positioning must be defined and analyzed, the competitors must be considered, the project must be launched and its values must be communicated. in other words one has to find the "reason way".

there are few designers who can afford to design what they want without interference. to attract and satisfy today's consumers, one must first analyze the market. this master initially addresses the dynamics and trends of contemporary lifestyles, consumption habits, and perceptions.
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Course themes:

product design
advanced 3d design
sociology of consuption
quality perception
contemporary design analysis

it focuses then on researching new needs and on the capacity of integrating creativity with manufacturing problems obtaining a broader vision of business and market strategies. finally, the course focuses on the feasibility of a product and its interaction with the surrounding space in order

to create a single object of design that combines creativity, research, function, and market needs.