fashion design
womenswear fashion design
menswear fashion accessories
& luxury goods fashion styling
& portfolio fashion photography fashion & luxury
brand management fashion product
management fashion promotion fashion buying interior design
for luxury living
womenswear fashion design
menswear fashion accessories
& luxury goods fashion styling
& portfolio fashion photography fashion & luxury
brand management fashion product
management fashion promotion fashion buying interior design
for luxury living
Master course in Fashion & Luxury Brand Management in Milan
Classes start 13th February 2012
Classes end 28th September 2012
To formulate company strategies, you need to understand that every collection has its own market, and every market its own strategy. Planning involves not only the creation of a product, but also a system and a strategy.
Who is the Brand Manager
Brand Managers produce a collection by defining its fashion contents, its price level and its target audience. Their job is to study the entire fashion spectrum, define the competition, manage the development of a new collection and plan its promotion and distribution. They collaborate directly with the designers as well as the production and sales departments. Should you launch a new product or improve the one that already exists? Who are your competitors and what potential do they have? Which tools can serve your goals, how and when? The questions are numerous.
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Course themes:
Brand Marketing
Financial Management & Control
International Development
Fabrics and Materials
Visual Merchandising
Coordination Strategies
Communication Concept
Sociology of Fashion
But the job of the Brand Manager is to explore the terrain, identify the consumer, define the product, elaborate on the marketing strategy and implement it through market research and communication. Finally, the Brand Manager must verify that the results correspond to the project aims. There are also many collaborators to manage, ranging from marketing representatives to designers.
Knowing how to organise them requires technical preparation and energy. Yet, after receiving the right education, you will be able to confidently take on one of the most complex professions in the fashion industry.
