Master course in Fashion & Luxury Design Direction in Milan in partnership with JWT



from 1st october 2012 to 31st may 2013

this master is mainly focused on the ability of each student to seek out and define new styles, symbols and identities that offer the fashion and luxury communication world an original point of view.

the creative director is an expert in the definition of style and the perception of new trends. he must recognise new symbols, new atmospheres and new sensations and apply them in all aspects of visual communication. the creative director creates ties with the advertising and graphic design departments and supplies them with an incisive creative direction. ___________________________________________________________________________________________________________________________

Course themes:

design research & art direction
graphic design
brand identity
design management
advertising
net semiology










a creative director works in design firms, the press, media centres and advertising agencies, as well as web design agencies or large companies which need analysis of new creative languages and environments to apply to the new trends. all the subjects included in this study programme are aimed at a continuous creative flow of projects to apply to a broad range of codes:










visual communication, product and graphic design, so the programme requires a solid grounding in graphic design. this course is aimed at creative personalities who wish to grow, starting from a solid basic grounding in creativity, art, perception and understanding of contemporary movements.