Master course in Fashion Buying in Milan

Classes start 3 October 2011
Classes end 1 June 2012

Choosing the right collection in the right quantity at the right time: this is the art of knowing how to buy. Would you like to have the opportunity to acquire an in-depth knowledge of product and production, manufacturing methods, purchasing choices and selling techniques running from a supplier to another, from a trade fair to a fashion show flying, from Hong Kong to New York?

Who is the Fashion Buyer

Fashion Buyers are the link of the chain that unite fashion companies with consumers. They must interpret their clientele's taste and define purchases for large retailers, chain stores or boutiques. They must provide the client with the right product and plan his assortment accordingly. Firstly you need to be creative, sensitive to novelty and open to new experiences: this quality instructs you in choosing the latest style of clothing to sell. You need to predict what is best for your selling points and what collection would appeal the most your customer's personality and tastes.
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Course themes:

Buying Strategies and Techniques
Fabrics and Materials
Fashion Panorama
Fashion Industry Analysis
Visual Merchandising
Strategic Marketing & Retailing
Financial Management & Control
Import-Export Methods