Master course in Fashion Product & Production Management in Milan



from 1st october 2012 to 31st may 2013

from imagination to creativity to the commercial actuality of a product: how to turn dreams into reality through new ideas, new processes and new technologies.

the product manager turns ideas and concepts into reality, transforming creativity into a valid commercial offering. he is the person who coordinates and supervises all the work, from the first samples to the final output. he is also responsible for organising and implementing protocols to guarantee the quality of the products. he usually manages a specific product or a line of products and specialises in a specific area of the ___________________________________________________________________________________________________________________________

Course themes:

fashion marketing management
fashion product design
contemporary issues in fashion
fashion production development
fashion production strategies
research methods










fashion industry. it's a role that is considered central within the fashion industry, with responsibility for coordinating the image, budget and production times of an entire collection. the product manager also handles relationships between suppliers and production, outsourcing, quality control and pricing, ensuring that the collection respects the required delivery dates, prices and styles. a technical understanding of the construction and










production of each garment created, a broad knowledge of fabrics and their uses, characteristics and properties, combined with a grasp of what is possible in terms of style, construction and production times, all enable the product manager to create a product with the desired profit margins for the intended market.