fashion design
womenswear fashion design
menswear fashion accessories
& luxury goods fashion styling
& portfolio fashion photography fashion & luxury
brand management fashion promotion & communication fashion buying e-fashion fashion product & production management fashion & luxury design direction interior design
for luxury living contemporary & luxury product design
womenswear fashion design
menswear fashion accessories
& luxury goods fashion styling
& portfolio fashion photography fashion & luxury
brand management fashion promotion & communication fashion buying e-fashion fashion product & production management fashion & luxury design direction interior design
for luxury living contemporary & luxury product design
Master course in Fashion Promotion
& Communication in Milan
from 1st october 2012 to 31st may 2013
talking about fashion on the global stage. making the allure of fashion understandable, creating a need for it, hinting at its charm. this is the task of the fashion promoter.
the fashion promoter plans advertising campaigns and organises the promotion of fashion products through appropriate channels. he organises presentations, events and catwalk shows that reflect the image of the company. he organises the press and pr offices. the fashion promoter forms relationships with marketing agencies, design studios, advertisers, fashion graphic designers and service providers. he must always demonstrate
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Course themes:
fashion marketing management
fashion public relations and writing
fashion campaigns & advertising
contemporary issues in fashion
new narratives and trend forecasting
research methods
a high level of initiative and use his contacts to open new doors. so journalists, pr executives, and event and show organisers must learn to represent fashion through image, language and events; using structures and means of communication and representation to raise awareness among the public and the industry. fashion promoters are very eclectic and creative characters. they can represent a single label, working in the press office or the
showroom of a company, or they can work with consultancy and promotion firms, whose clients include some of the biggest names in fashion, event planners and the mass media. they are required to have a perfect understanding of the relevant consumer and market needs, a healthy dose of intuition, a bit of commercial flair and above all a strong capacity for observation and communication.
