fashion design
womenswear fashion design
menswear fashion accessories
& luxury goods fashion styling
& portfolio fashion photography fashion & luxury
brand management fashion product
management fashion promotion fashion buying interior design
for luxury living
womenswear fashion design
menswear fashion accessories
& luxury goods fashion styling
& portfolio fashion photography fashion & luxury
brand management fashion product
management fashion promotion fashion buying interior design
for luxury living
Master course in Fashion Promotion in Milan
Classes start 3 October 2011
Classes end 1 June 2012
Fashion is culture. And like all cultural forms it needs specific communication. Fashion must be requested, suggested and understood. Creating this need is the task of fashion promoters.
Who is the Fashion Promoter
Fashion Promoters plan the advertising campaigns and organise the product's promotion through the right channels. They organise presentations, events and catwalks reflecting the image of the company. They organise the press and public relations offices. Fashion Promoters create links with marketing agencies, style studios, advertisers, graphic designers and service suppliers. They must always demonstrate initiative and use their own contacts to open new doors.
___________________________________________________________________________________________________________________________
Course themes:
Fashion Promotion
Communication Concept
Italian Fashion Panorama
Fashion Industry Analysis
Visual Merchandising
Strategic Marketing & Retailing
Sociology of Fashion
This is the reason why journalists, public relations representatives, event promoters and fashion show organisers must learn how to represent fashion through image, language and events; by using structures, communication and representative media; and finally being able to appeal to consumers and professionals in the field. Fashion representatives are eclectic and creative people. They can represent a single brand and operate in the press department or in the showroom of a company.
They can collaborate with style and promotion consultants and take on clients in mass media, trade fair organisers and big fashion names. Fashion Promoters must have a sound knowledge of consumers' needs and the market, a good sense of intuition, commercial spirit and, above all, a keen ability to observe and communicate.
