ba (hons) degree* ** · three year course*** The creative challenges of femininity
The womenswear designer has the most prestigious role in the fashion industry for creativity and job opportunity. The most successful brands in the world produce womenswear and sustain several collections under the same category that respond to different segments of the market. This dynamic three year Fashion Design & Womenswear course provides a complete education in collection design for the competitive womenswear market. Different to traditional fashion design programmes, this course focuses on femininity and the changing female silhouette, researching and questioning the impact of ‘shape-shifting’ design through masculinity vs. femininity, challenging tradition, looking at female empowerment and self-sureness and encouraging a real touch of creative flair in womenswear apparel. From an in-depth analysis of clothing manufacturing through deconstruction, participants study the language of couture construction versus ready to wear, progressing through all stages of the design process from fashion illustration, pattern making, pattern cutting and construction, right through to the finished garment. They are encouraged to experiment with new materials and technologies, including renewable and sustainable resources, negotiating the use of the flamboyant pairing of fabrics and experimental cutting techniques, as well as evaluating finishings, fabric embellishment, and small details that make the difference.
This fashion course provides a solid base in fashion design and the fashion system, looking at various targets in womenswear to be able to chose the appropriate design language, choice of materials, colour palettes and inspirational ‘stories’ to satisfy a design brief or brand identity, consumer habits and trends, and business positioning and marketing strategies. Research into fashion history and culture and historic references in art and dress further enhances creative thinking, inspiring participants to experiment with new design proposals. Communication skills provide an added professional approach in the negotiation and presentation of design ideas to companies and new clients. A professionally produced fashion show and graduation showcase event introduces collections or portfolios to a selected audience of leading fashion experts, journalists, bloggers, designers and head-hunters.
This course is part of the fashion design study pathways. With fashion design as the core subject, participants specialise in the chosen area of interest (womenswear), positioning themselves as an industry expert with a specific and highly sought after professional profile.
This course is also available as a BA (Hons) four year course (including placement sandwich year)* **.
- Fashion drawing & illustration (2D, 3D)
- Pattern cutting & pattern making, atelier pattern making, construction
- Visual communication & professional presentation skills
- Digital design & printing methods
- The study of fabrics and materials
- Professional design portfolio & collection
- Marketing & fashion business practices
- Analysis and strategies of contemporary fashion
- History of luxury & brand heritage
- Creative research methods
- Fashion designer
- Fashion illustrator
- Pattern maker
- Trend forecaster/coolhunter
- Costume designer
* Subject to validation.
** Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.
*** Students who successfully complete the programmes ‘AFAM’ taught in Milano will be awarded the Diploma Accademico di I Livello. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, students will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. The pathway is a specialisation of the recognised diploma core program Fashion Design & Accessories. For further details please do not hesitate to contact the information office at the chosen school.