brand or profession: Daizy Shely’s brand owner and Fashion Designer
programme studied: fashion design · three year course · undergraduate
school: Milano School of Fashion
year of graduation: 2012
Young Israeli designer, one of the winners of the 10th edition of 'Who is on next?' in 2014, Daizy Shely opened her own Atelier in Milan in 2013 and her women’s wear lines are currently sold in Italy, China, Canada, Panama and online www.net-a-porter.com.
Romantic, dark, bold and mysterious, Daizy "doesn’t design clothes, she designs dreams" for women who, just like her, have "something to say" and are not afraid of being openly themselves.
She draws inspiration from her origins and her passion for art. Her creations reveal an astounding technique in the use of silk, organza and leather; she emphasises quality fabrics with prints, bizarre lace and feathers, and declines them in powerful colour combinations resulting in playful and wearable garments, yet really close to the Haute Couture world.
In 2012, right after graduating in Fashion Design from Istituto Marangoni Milano, she created her namesake brand, 'Daizy Shely', standing out for a genuine, captivating style which immediately earned her a clear brand identity.
Daizy Shely collections have featured in top fashion magazines and websites in Italy and abroad, including Vogue France, Vogue Italia, Style.com and Cosmopolitan.