brand or profession: Moschino’s creative director & brand owner
attended course: fashion design · three year course · undergraduate
school: Milano Fashion School
graduated in: 1980
Franco Moschino was born in 1950, on February 27th. In 1978 for eleven consecutive seasons, he designed the Cadette collection. His work on it heralded what became some of his most famous personal and stylistic traits. In 1983 he made the first fashion show of Moschino women’s collection, presented in Milano. In 1984, the second women’s wear fashion show at the Fiera in Milano confirmed the success of the previous season. Then, in 1985, the first Moschino men’s wear collection was presented at the Regal Palace in Milano. His career was raising and, in 1986, he launched the first ‘Moschino Jeans’ women’s wear collection. After that, in 1987, the Maison launched its first fragrance and, in 1988, the first Moschino ‘Cheap and Chic’ collection.
A very important year was the 1989, when he opened the first Moschino boutique in Milano, via S. Andrea. The second boutique opened in 1990 in Via Durini, Milano, for the ‘Cheap and Chic’ and ‘Moschino Jeans’ collections. In 1991 Franco Moschino decides to stop having fashion shows, and in 1992 he launched his first ‘social awareness’ advertising campaign. In 1993 an exhibition is held in Milano to celebrate the first ten years of Moschino’s and the book ‘X years of Kaos’ is published. In this year a fashion show of historical dresses is held at the National Theatre, in Milano.
In 1994 Franco Moschino dies on the 18th of September.