brand or profession: e-commerce manager for the Benetton Group - digital communications manager
programme studied: brand management, masters course - postgraduate
school: Milano Fashion School
graduated in: 2005
Since 2012 she has been responsible for the launch of the site shop.benetton.com (budgeting, buying, planning and commercial timetables, merchandising, art direction and supervision) for the Benetton Group. She also establishes guidelines for photography, styling and the design of software and activities in different business areas, from logistics and administration to sales, as well as indicating the new processes for integrating web sales between already-existing branches of the business.
When, in 2004, she took the brand management course at Istituto Marangoni, Lisa had already had two internships at the press offices of Bottega Veneta and Costume National in Milan, as swell as experience as a floor manager for Mulberry in London and as a buyer for the site Yoox.com. After graduating from IM, she went to Prada as an assistant buyer for Miu Miu shoes. But her vocation took off online. From 2006 to 2009 she was manager of the Marni.com web store and EmilioPucci.com, both partners of Yoox. Then she did the website for Inhome, a furniture chain in Treviso. Between 2009 and 2012 she oversaw all the communication activities, web marketing and art direction for the launch and management of the virtual boutique of Alberta Ferretti and Philosophy. Finally, she became director of the site shop.benetton.com.