Italian Lifestyle workshop · Shanghai
The “Italian Lifestyle Week”, organised by the Italian Consulate General in Shanghai in collaboration with the Italian Embassy in China took place from May 27th to June 4th.
The topics discussed during the event were fashion, art, lifestyle, tourism, food & beverage.
Numerous events have dealt with Italian Fashion identity, such as the Open Seminar "Fashion system Strong ties between China and Italy" coordinated by Istituto Marangoni Representative office in Shanghai.
Istituto Marangoni Training Centre Director reported to journalists about the co-operation between Italian and Chinese Fashion Companies. “We are witnessing a progressive change in trend. Chinese fashion companies are shifting from a reduced focus on production to the creation of brands that integrate foreign elements to their identity” he said. “Several Chinese investors put in charge Italian designers here in China to help create brands with an Italian appeal and Identity but based on Chinese corporate structures and investment.”