T-shirt per Expo 2015
Students from Istituto Marangoni Milano School of Fashion have designed a T-shirt collection for Expo 2015 in collaboration with Oviesse and Elio Fiorucci.
Praeploy Sooksawee, Yming Huang and Liu Shiqi are the three winners of the contest sponsored by OVS, Official Retailer for Expo Milano 2015, dedicated to the themes of the Universal Exhibition. The three students are currently attending the course in Fashion Design at the School in Milano; they have designed the graphics for the T-shirt collection strictly inspired by Expo reinterpreting the Oviesse logo without altering its essence. The young talents have worked under the guidance of Expo ambassador Elio Fiorucci, and have been rewarded for showing consistency in the interpretation of the concept, as well as for the chromatic elegance of their graphics and adaptability of the product, which is made from organic cotton and is available for men, women and kids.
"Feeding the planet also means giving new energy and opportunities for future generations" was the comment of Barbara Toscano, director of the School of Fashion in Milano, about the initiative, "This is the direction we wished to take when we embarked on this special partnership with OVS and Elio Fiorucci, which has proved successful in rewarding talent and encouraging young people to test their skills with companies in the fashion industry."
The collection for Expo, signed by Istituto Marangoni students, are already on sale since 18th May, 2015 at the OVS store on the Decumano, in all OVS stores in Italy, and online at www.ovs.it.