Master Programme in Fashion Design To express your creativity properly, you need an in-depth understanding of the fashion world. To design a collection and recognise fabrics is no longer enough to succeed in fashion. You need to go deeper: to research, identify styles, create and, at the same time, foresee the most intriguing trends. Today, there is no room for improvisation. Everything must be planned in detail because the fashion designer of today must be able to design and interpret life styles in line with the attitudes of the moment, which are continuously changing and evolving according to historic, cultural and social events. The creativity of a fashion designer must therefore be nourished, but it must also be educated, putting it in direct contact with working reality, with market difficulties, with production needs, with customers' expectations, with brand image as well as present and future trends. The aim of the Master Programme is to go beyond the practical teaching of how a collection must be coordinated. It will explain how to launch a product, a collection or an idea globally, starting with careful research and staying in line with the trends and lifestyles of the present and the future. Programme of study