Master Programme in Brand Management

An accessory designer is a crucial member of a company's design team. They need to follow the product in a ll the phases of the creative and design process. Today, accessory collections are a fundamental part of every fashion brand and allow a designer to create a more complete and coordinated image. Accessory designers are asked to research, analyse, and correctly interpret the latest fashion trends. They must also watch for the latest trends in art, design, photography and other fields that significantly influence fashion at an international level. They must have knowledge of marketing strategies and brand management to analyse fashion products and their communicative effect. They must be effective communicators in order to propose different accessory lines in a competitive and successful way. Accessories designers are expected to supervise all phases of the creative process in designing a collection: moods, bases, colour charts, material diversification and the combination of colours and materials. Striking a perfect balance between creativity and management is essential for succeeding in this expanding sector.

Programme of study