Master Programme in Fashion Promotion

Fashion is culture. And like all cultural forms, it needs specific communication to allow people to interpret it correctly. Clothing is not sold for what it is but for what it represents. To dress is an elementary
need, fashion is not. Fashion must be requested, suggested and understood. Creating this need is the task of fashion promoters. This is the reason why journalists, public relations representatives, event promoters and fashion show organisers must learn how to represent fashion through image, language and events; by using structures, ommunication and representative media; and finally being able to appeal to consumers and professionals in the field. Fashion representatives are eclectic and creative people. They can represent a single brand and operate in the press departme nt or in the showroom of a company.
They can collaborate with style and promotion consultants and take on
clients in mass media, trade fair organiser s and big fashion names. Fashion promoters must have a solid knowledge of consumers' needs and of the market, a good sense of intuition, commercial spirit and, above all, a keen ability to observe and communicate.

Programme of study