"Creativity is intelligence having fun." These words written by Albert Einstein almost a century ago perfectly describe Vincenzo Gasbarro’s multifaceted spirit. Director, photographer, musician and author for radio and television, with an international experience as a creative director, he founded M&C Saatchi in 2010 with Carlo Noseda, Silvio Meazza and Luca Scotto di Carlo, moreover, he launched in 2015 Utopia Milano, the creative-productive hub conceiving content in symbiosis with M&C Saatchi. With a hybrid approach to adv, mixing social dynamics with events in the area, Gasbarro invented reality advertising which brilliantly revolutionized the language of advertising communication, defining a new model for the field.
With an eclectic and avant-garde vision, Vincenzo Gasbarro has turned communication into experience, entertainment and emotion. An epochal change of pace that has supplanted the logic of the public suffering advertising and evolved it into a peer-to-peer relationship with the brand. Thus was born the first campaign of rupture which involved a life-size submarine emerging from the asphalt of one of Milan’s central streets. Later on, he created for Fastweb a way to convey the power of their fiber through the faithful reproduction of Rio De Janeiro’s Christ the Redeemer in Naples and, in Milan, through the transformation of the Moscova metro station into the Tokyo-Shibuya one. For the launch of the electric MINI, a gigantic Polistil track arrived in Milan while Rome became the ground for a unique race between the electric MINI and the Roman subway; for BMW the Monza racing circuit was recreated in the Sahara desert.
"I explore new territories every day, taking into account entertainment, current affairs and crucial issues of contemporary society. The idea is to offer memorable and engaging campaigns, in which the public recognizes itself in terms of values and chooses to become the protagonist, through personal experience and their smartphone. My task is to bring emotion, values and beauty to communication: in every project, I always try to include elements borrowed from the world of cinema, art and music because I believe that they can make a difference not only for sales but also for everyday and social issues. Today advertising can be an extraordinary means to convey values, beauty and raise public awareness", comments Vincenzo Gasbarro.
The artistic component significantly permeates the projects and campaigns signed by Gasbarro, bringing out his multidisciplinary attitude and his personal interests. Professional pianist, he has gained important recording experience and shares with his two sons the love for music; he is also an experienced sailor and an avid biker.
BMW, MINI, Fastweb, Genertel, Sky, Wind, Unicredit, Pirelli, Generali, Prada, Carlsberg, De Longhi, Paramount, Vodafone are among the great brands that have relied on Gasbarro's creative intelligence, managing to conquer the public and carve out a leading role in prestigious awards: Vincenzo Gasbarro, in fact, has received several awards at the ADCI Awards, at the Cannes Lions, at Epica, Eurobest, New York Festivals Advertising, Clio.
Numerous are the collaborations with big names in show business including Brad Pitt, Jude Law, Ewan McGregor, who have been the stars of the campaigns signed by Gasbarro, but also with the Oscar-winning director Damien Chazelle. Among the Italian celebrities, he has worked assiduously with Rosario Fiorello, Pierfrancesco Favino, Malika Ayane, Alessandro Cattelan, Carlo Verdone.