Life Mutation: On Air the New Istituto Marangoni ADV Campaign
The idea of mutation is the concept on wich the new Istituto Marangoni’s ADV is based.
The campaign, carried out by polish artist Sylwana Zybura in cooperation with vanGoGh Agency, includes 3 photos of a girl and a boy on a black background living a transformation that will take them to merge with their own passions.
This is a step that every boy or girl has to deal with during their life, expecially when they have to figure out what to do in their future.
The mutation concerns the three school’s areas of education (Fashion Mutation, Design Mutation and Art Mutation) and influences student’s life in every single aspect, determinating his future professional path.
Thanks to Sylwana Zybura’s surrealistic and dadaist influences , the pictures show a fantastic atmosphere typical of surrealism that, in this context, merges with fluo and bright colors.
The result is the mix of fashion photography with artistic imagination, using texture and custom objects to create incredible photos that did not go through any kind of post-production work.