talent project · zeynep nural
‘rise up’ jewel collection for schreiber
name and surname: Zeynep Nural
course: Master’s course fine jewellery design
school: Milano School of Design
Zeynep Nural was born in Izmir, Turkey. After she completed her education, she moved to Istanbul and worked with the well known Turkish leather company Matras. In 2013, she won the Aegean Exporters Unions’ Design Competition and decided to use the scholarship she was awarded with to continue her academic studies and attend the Master’s programme in Luxury Accessories Design & Management at Istituto Marangoni School of Design in Milano.
Nural’s curricular project is titled ‘Rise Up’. This is a collection designed for Schreiber, one of the most important and oldest jewelry stores in Milano. The project consists of two jewelry collections – Contemporary Line, also supported by a Baby Collection, and Classic Line – which embody the emotional aspects of the Art Deco style.
In her Rise Up collection, Nural mainly focused on the masterpiece skyscrapers of the Art Deco. Every single piece is designed minimally but blended with the glamour of a design style that combines rich colours, bold geometric shapes and lavish ornamentation. She used colourful gemstones in both the Classic Line and Contemporary Line, yet focusing on more precious stones in the former case, with diamonds, rubies, and emeralds conveying the timeless charm of Art Deco, yet resulting in a collection that longs for improvement, growth, and innovation.