#TORNABUONI_17 / CONVERSATIONS TO IMAGINE THE FUTURE OF FASHION

Istituto Marangoni Firenze and edgy magazine i-D join forces to bring to life a brand new project, #Tornabuoni_17, a series of appointments which will see today’s most popular influencers and designers discussing the latest trends in fashion, music, art and culture. Each month, until Jun 2019, the Firenze School of Fashion & Art will open its doors in Via Tornabuoni 17 to both its students and the public to host a workshop curated by a special guest.

#Tornabuoni_17 is a journey through the wonders of fashion and an invitation to think about how this industry should (and must) draw inspiration from the young generations.

It was fashion YouTuber Federico Barengo his channel counts over 200K followers – to kick off the cycle of meetups on Jan 10 at 3pm during Pitti Uomo 95 with Unboxing Barengo. Born in 1994, Federico Barengo has become a streetwear icon and with his videos he declares that personal style is the expression of oneself. His most popular vlogs ‘How much does your outfit cost?’ see him wandering Rome in search of the trendiest young passerby to interview.

At Istituto Marangoni Firenze, Federico discussed with fashion consultant Valerio Coretti about the future of fashion in relation to YouTube and the media in general, now that, inevitably, communication has gained a digital essence, exploring also the big theme of reselling.  

The next appointment with #Tornabuoni_17 will take place on March 14 and will welcome popular YouTuber Vladislav Kirillov. Vlad rose to (YouTube) stardom in Italy with a video titled ‘16 hours in queue for the Yeezy’ which received more than 100K views; from that moment, his channel Diario Del Russo continued to grow and now counts more than 200K followers.

To participate send an email to tornabuoni17@gmail.com

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