Luiza Bomeny is currently regarded as one of the leading marketing and style consultants of Brazil, her country of origin. She graduated from Istituto Marangoni in 1998 with a Masters degree in Product&Brand Management and immediately kicked off her career as a trainee with the Versace group. Today, she is a specialist in product coordination, style conceptualization and branding, having gained significant experience in the support of creative, marketing, and sales departments within the companies she has been working with as a freelancer since she moved back to Brazil after her period of study in Italy. In her role, Luiza mainly develops the identity of companies and brands so to create a unique and recognizable style in relation to the context they operate in. Her broad knowledge of the fashion and design world has made her a precious resource for Istituto Marangoni. Indeed, as a local representative of the School since 2002, she provides guidance to IM Brazilian students in relation to career opportunities in the fields of fashion and design.