A former model for some of the most influent brand in the fashion system, Sveta was born in Russia with a strong passion for fashion, which led her to move to the other side of the catwalk, attending Istituto Marangoni in Milan, where she graduated in Fashion Design. Her own brand Sveta Milano born in 2014 it immediately captured the attention of buyers and international press.
Since then, Sveta has been creating fresh, dynamic and maverick style collections, combining neo-grunge shapes with strong romantic elements and playing on fabric and colour juxtaposition, irregular shapes and strong design. With an eclectic touch, deeply influenced by underground and metropolitan worlds, Sveta reinvents the feminine wardrobe, thinking about young, empowered and conscious women, and offering a brand new concept of femininity. Its unique design perfectly captures the spirits of this adventure; even the fabrics are varied and diversified, with patterns ranging from stripes to houndstooth and each item is entirely Made in Italy.
When Sveta meets Chiara Ferragni, it’s the turning point and an incredible stylistic hike in the brand’s journey. Having the Italian influencer, famous worldwide, wear Sveta’s outfit increased the notoriety and credibility around the brand, targetting the aimed audience: Millennials.
The latest edition of White Milano, the perfect marketplace where womenswear fashion meets the most influential players and springboard for young talents, marked Sveta’s incredible and undisputed success. During this international showcase of contemporary fashion for emerging designers and stylists and unmissable event for professionals, Sveta was awarded the White Award Inside. This important recognition, conferred by the National Chamber of Fashion, celebrates the most interesting brands among the emerging and rewards those having all the ethical and aesthetic qualities needed to be able to affirm themselves on the market and in the fashion system.