With her candid Asian spirit and fusion sense of style, Yu has long been appreciated as a fashion correspondent for multiple Greater China media, as well as a contributing editor at i-D Italy. A graduate in Fashion Styling at Istituto Marangoni Milano, during her time in Italy she started her own blog Yutopia. For Yu, true style is searched way beneath skin-deep beauty, and your “essence” is what makes you unique.
Thanks to this unique approach, she was quickly recognized as one of the most influential IT bloggers and fashionistas by several mainstream magazines. Among others, she made the pages of Vogue UK and Spain, Elle UK and Italy, and Marie Claire. Appointed Asian ambassador of YSL Beauté and Philosophy, she was also named Internet Style Icon by Vogue Taiwan in 2014 and Fashion Week Ambassador in 2015.
Back to Taiwan, she has chosen to start a new venture in fashion buying, using her multiple years of professional experience to work for brands and Taiwanese fashion lovers as a styling consultant.