Zaid Farouki has always known that his future would be in the fashion world. He graduated in Business Administration in Washington, fed his passion for art by studying painting, sculpture and multimedia, and has been writing about fashion and style on his fashion blog zaiddor.com for some years now. Nonetheless, only when he got to Istituto Marangoni Milano, he realised that he had found his way. He graduated in Fashion Design in 2014 and after a short stop-over in London to deepen his knowledge of couture techniques and embroidery, he moved to Dubai to open his first studio. He describes himself as an artist who uses fashion as a means of expression: his designs arise and are renewed each season, and are presented only when they are ready, in season, rejecting the dictates of previews and the schedule constraints for the presentation of collections. Farouki is first and foremost a creative talent, bold and unconventional, just as any self-respecting artist.