ISTITUTO MARANGONI AND FASHION MAGAZINE PRESENT THE CONTEST “DIGITAL FASHION STORIES”
Istituto Marangoni launches a special contest in collaboration with Fashion Magazine on “Digital Fashion Stories: new professionals for new languages”.
The project that the candidates are called to develop must explore the potential of social channels in relation to the promotion of a real or fictitious product, considering the ever-changing digital scenario.
Candidates must develop a communication strategy that does not only include traditional media, but also all the digital media that are playing a fundamental role in shaping the behaviors of end users.
The materials to be submitted are two digital documents: the first is a communication project
with a description of the product positioning and target. The second must contain the links to the social networks profiles (Instagram and Facebook) created with the purpose of communicating and promoting the product.
The contest is open to graduates already holding a university degree (or equivalent) in communication, advertising, marketing or with a proven experience in these or similar fields.
The winner of the call will be awarded a 50% scholarship for the Fashion Promotion, Communication & New Media Executive Master’s Course that will be held at Istituto Marangoni • The Milano School of Fashion starting in the October 2018.
The projects will be examined by a jury chaired by Marc Sondermann, CEO and Editor-in-Chief of Fashion Magazine, and other professionals including teaching executives of Istituto Marangoni.
The works must be submitted by July 27, 2018.