GLOBAL MASTER FOR LUXURY BUSINESS PROFESSIONALS
A joint Program with Politecnico di Milano Graduate School of Management and Istituto Marangoni
Mip New D

The Global Master for Luxury Business Professionals aims to equip managers in the luxury sector with all the skills necessary to run a successful business, as well as a versatile mindset capable of adapting to difficult circumstances. The adoption of digital technologies will also be a vital component in this 12-month modular programme.

Participants will have the opportunity to explore the dynamic environment of the new luxury industry, with the support of exclusive brands like Cartier and Alibaba Group and get a closer look at innovative platforms such as Alibaba Tmall Luxury Pavillon, a leading e-commerce platform built for fashion and luxury that provides consumers with a premium digital shopping experience.

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WELCOME TO GLOBAL MASTER FOR LUXURY BUSINESS PROFESSIONALS
The international meaning of luxury

During the first module of the course, participants have the chance to deep-dive in the luxury world, approaching it both from a brand and a consumer perspective. The unique teaching approach, focused on a broad and cosmopolitan attitude, allows participants to learn more about the universal concept of Luxury and its Industry. Through a wide-ranging introduction, they walk in the footsteps of classic European luxury and get to have a closer look at the magnificent milestones of the past. 

EVOLVING VALUE IN LUXURY

Value in luxury keeps evolving. Starting from this notion, the second module is masterfully developed and steeped in high-quality content, providing a 360° vision of the evolution and adjustments that are happening in the luxury world. Participants get to be clued-up about design management and collection development practices peculiar of the luxury industry, as well as becoming also proficient in supply chain, marketing, and brand management. 

The disruption in the «new» luxury industry

Innovating means disrupting with the past, as new business models are more and more employed in luxury companies. While new scenarios are taking hold, the meaning of innovation for luxury is being re-shaped, together with the digital experience that comes with it for the final user. Throughout this module, participants strongly focus on ESG (Environmental, Social and Governance), as they grasp the fundamentals of today’s market and examine significant case studies.


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