The Global Master for Luxury Business Professionals aims to equip managers in the luxury sector with all the skills necessary to run a successful business, as well as a versatile mindset capable of adapting to difficult circumstances. The adoption of digital technologies will also be a vital component in this modular programme.
Attendees will have the opportunity to explore the dynamic environment of the new luxury industry, with the support of exclusive brands like Cartier.
During the first module of the course, participants have the chance to deep-dive in the luxury world, approaching it both from a brand and a consumer perspective. The unique teaching approach, focused on a broad and cosmopolitan attitude, allows participants to learn more about the universal concept of Luxury and its Industry. Through a wide-ranging introduction, they walk in the footsteps of classic European luxury and get to have a closer look at the magnificent milestones of the past.
Value in luxury keeps evolving. Starting from this notion, the second module is masterfully developed and steeped in high-quality content, providing a 360° vision of the evolution and adjustments that are happening in the luxury world. Participants get to be clued-up about design management and collection development practices peculiar of the luxury industry, as well as becoming also proficient in supply chain, marketing, and brand management.
Innovating means disrupting with the past, as new business models are more and more employed in luxury companies. While new scenarios are taking hold, the meaning of innovation for luxury is being re-shaped, together with the digital experience that comes with it for the final user. Throughout this module, participants strongly focus on ESG (Environmental, Social and Governance), as they grasp the fundamentals of today’s market and examine significant case studies.
Founded in Milano in 1935 by Giulio Marangoni, Istituto Marangoni is internationally recognised as one of the key players for higher education in the fields of fashion, design and art. While remaining faithful to its identity and educational method, with the international expansion of Italian fashion, Istituto Marangoni has opened new schools in Firenze, Paris, London, Mumbai, Shanghai, Shenzhen and Miami, reconciling entrepreneurial dynamism with academic culture in a constantly expanding network that welcomes over 4,500 students each year hailing from more than 100 different countries.
POLIMI GSoM is the Business School of the Politecnico di Milano. Since 1979, it has been providing managerial training programmes for graduates, professionals, companies, and institutions. It offers more than 40 Master’s degrees, including MBAs and Executive MBAs, a catalogue of over 200 Open programmes for executives and various customised training courses for companies. MIP is the only European Business School among B Corp certified establishments, and one of the few worldwide to hold the “triple crown” accreditation (EQUIS, AMBA and AACSB).
The Parisian week gives participants an opportunity to learn more about the evolving value in luxury brands, with a specific focus on focus on couture, but also about the reality of big luxury conglomerates.
During their week in London, participants will get to explore the dynamic environment of the new luxury industry, shaped by disruptive innovation, as well as by sustainability. They will get a closer look at topics and practices linked to responsible luxury and the challenges ahead of the industry.
This week provides an immersive experience for participants, focusing on the international meaning of luxury, from both a brand and a consumer perspective. This luxury experience study tour offers firsthand insights into the Italian Luxury DNA and the value of traditional craftsmanship.