Federica is a young and talented visual merchandiser, based in Paris and specialised in luxury and fashion.

Creative and curious, Federica studied a Bachelor’s course in Fashion Styling and Creative Direction at Istituto Marangoni Firenze. After graduating in 2019, she moved to France, where she attended a Professional course at Istituto Marangoni Paris.

Federica kick-started her professional career working as a Junior Fashion Stylist for Luisaviaroma. She then specialised in Visual Merchandising and gained valuable experience working in this capacity for luxury fashion brands such as Dior and Givenchy. 
After a period working at Chanel in the Fashion Styling department, in 2021 Federica joined Louis Vuitton as Global Visual Merchandiser RTW and Shoes. In this role, she contributes to the creation of visual guidelines, supports a variety of visual activities and plays a part in the success of new openings and pop-ups.