Design is Italian, and this statement defines this exciting programme, which explores the contemporary design field. The lifestyle and client demands of today mean a greater need for products that serve a specific function but which are at the same time aesthetically seductive and contemporary in feel.
This course gives participants insight into and experience of what product design is today, through all the stages and activities involved, giving them the opportunity to create a new product from concept design through to manufacturing, prototyping and marketing. This course gives participants the ability and knowhow to turn an idea into a successful product.
Milano is the seat of design, and the world gravitates towards it each year for the anticipated events Salone del Mobile and Fuori Salone. This is the starting point at which participants are first familiarized with Made in Italy, its language and context. But the culture of design is a global phenomenon, and the course aims to inform participants of other aesthetic design languages that inform and influence the contemporary landscape of design. The course provides participants with a basis in the critical analysis of international design, one that can support a career in design or simply satisfy curiosity about the way we live and how designers work today to provide products for tomorrow.
Introduction to the early stages of the design process, through the techniques and practical methods commonly used in research design. Participants learn how to structure and analyse a design brief, identify the needs of consumers and draw up a design with product specifications. Participants create the concept design and the analysis and development phase of the design process.
Workshop: exercises on the drafting of the product design specifications.
Proposal, development and definition of the concept design of the product. Analysis of the main stages of the design process from detailed design to production. This deepens understanding of the activities necessary to define a number of different viable conceptual schemes that meet the needs of the product. Participants study the major manufacturing processes and materials. An overview of marketing, branding and the selling of the product are component parts to the week.
Workshop: realization of the project and presentation for final assessment.