in collaboration with Atelier De Sèvres
This course introduces participants to the basics of fashion photography*. They will develop an understanding of how fashion photography emerged and evolved from the 1950s onwards. Photographing a body, deconstructing a look, understanding what styling is and how to apply it are all elements that they will explore through being introduced to digital photography techniques, indoor and outdoor shooting, retouching and image processing as they apply to the fashion industry. The end goal of the course is for participants to produce a fashion photo book.
week 1 Introduction to Fashion Photography in Atelier De Sèvres Paris
An introduction to digital photography techniques will be the starting point of the course. A studio-based induction to photographic technique and equipment will take place. Participants will study past, present and future fashion photography trends to understand the context in which they will be working. The access and navigation of sourcing tools (books, articles, magazines, internet, street style etc.) will be key tools for developing creative ideas. The goal of the first week is to begin fashion photography and testing skills by taking shots of what are interesting fashion looks of the people around the streets of Paris.
week 2 The Milano Study Trip in Istituto Marangoni Milano
Participants in Milano, the home of fashion styling, will define and develop a particular style coherent in its concept and visual elements. To do this successfully, the theory and practice of styling that informs trends forecasting and analysis will be studied and explored. Participants will also be exposed to the fashion blog, considered the most important contemporary communication tool for style through photography. Practical exercises in street photography and trends analysis, and graphic layout for editorial will help build the communication of an individual style concept.
week 3 Consolidation in Istituto Marangoni Paris
Participants will implement their very own styling concept. The project will be the culmination of the first two weeks of activity. Students will be expected to present a moodboard that communicates the fashion concept and idea development through photographic images for the final collection of work. Through the use of digital retouch and editing of the images, students will present a final fashion photo book.
*Fashion Photography is a course delivered in collaboration with Atelier De Sèvres (45–47 rue De Sèvres – Paris, France). The full package includes tuition, translation services, accommodation and first-class TGV train tickets to and from Paris and Milano. The course will start in Paris.