Due to globalization, fashion and fashionable products have to match the desires of people from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging, creating the long-tail effect. Understanding the movement of trends within different social environments and how high culture, popular culture and subcultures influence, in different ways, trends in fashion and life-style is paramount for every creative professional, and this course aims to deepen the understanding for participants of trends as they influence fashion and product design, with the aim of interpreting and applying this understanding to their own creative process.
Trend analysis looks at the interaction of shifts in fashion, consumer lifestyle and culture, and the means of perceive upcoming trends, and predicts what consumers are willing to buy several seasons ahead of time. Interpretation and contextualization of socio-cultural knowledge is the key to a successful trend preview, something which needs to go beyond simple intuition.
Introduction: study of different types of forecasting from intuitive to predictive and the difference in both research techniques and companies who deliver those services. Participants will be taught specific research skills, especially where to locate source material and how to read current trends.
Participants will learn how to capture, analyse, interrogate and read their initial findings to support their ideas using Photoshop and Illustrator. They will learn how to collate and present multimedia resource material into a trend story and initial concept. They will be taught the skills of extracting key colour, texture and silhouette themes for fashion design.
Participants will draw together a professional trend forecasting package with a family of related trends including colour and fabric samples, silhouette and design detail ideas. Participants will make a final professional presentation where they ‘pitch’ their idea to an industry client.