Fashion Business Communication & New Media Semester

Semester Course

1 Oct 2018 - 22 Mar 2019
it · en
fees
enrolment fee € 4.000
tuition fee € 6.500

*ECTS credits are awarded on selected programmes. All courses provide transcripts of class (contact) hours.

Communicate, connect and create a ‘buzz’ with consumers through different media techniques and channels. This semester course looks at key issues in contemporary communication channels, including online and offline tools, video, and printed media using images and successful copy. Aimed at students with at least one-year previous undergraduate study in fashion communication, promotion, or similar field, this inspiring short course encourages participants to create and enhance business communication strategies, as well as broadening horizons for personal growth and future career development.

 

Semester 1 · autumn start

  • Visual and Emotional Branding
  • Fashion Psychology
  • Interdisciplinary Project
  • Brand Insight
  • Fashion Digital Lens
  • Fashion Promotional Mix
  • Editorial Environment
  • History of Photography And Video
  • Photoshop Lab
  • Fashion Modern Literature
  • Fashion Writing
  • Digital Fashion Writing
  • Finance and Management Control

Semester 2 · spring start

  • Editorial Environment
  • History of Photography And Video
  • Photoshop Lab
  • Fashion Modern Literature
  • Fashion Writing
  • Digital Fashion Writing
  • Luxury Image & Brand Construction
  • Styling The Image
  • Brand Communication
  • Fashion Advertising Offline
  • Fashion Advertising Online
  • Finance and Management Control


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