ba (hons) degree* · Three year course***
Where business acumen and creativity meet
Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This three year full-time Fashion Business course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management,
global distribution channels, as well as customer relationship management and CSR.
Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn
brand marketing and development strategies, identifying the values that characterise the identity and ‘signature’ of a product or brand. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.
The fashion course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems. Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. At the end of the programme, participants undertake a research project resulting in a business plan for a start-up, or for existing brand development. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as participating in structured company visits, with guest lectures and talks from visiting professionals and experts in the sector.
This Fashion Business course forms the base of all three year fashion business study pathways. With fashion business as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual talent, creative flair and passion.
This course is also available as a BA (Hons) four year course (including placement sandwich year)* **.
- The fashion system, predictors & consumer markets
- Trends, cultural movements, innovation
- Production and manufacturing processes
- The role of the fashion buyer
- Marketing strategies & communications tools
- Brands and branding
- Finance and management control
- Fashion retailing & digital marketing
- The history of fashion to present day
- Creative research theory & practice
- Retail manager
- Business developer
- Commercial director
- Project manager
- Operations manager
cross school experience
Istituto Marangoni Milano is giving students in the three-year Fashion Business course the opportunity to enjoy an international experience by attending the 1st year in Milano or Florence and then completing the cycle of studies (2nd or 3rd year) at the Schools in London or Paris.
Students who successfully complete the programmes in Paris and London will be awarded with a BA (Hons) Degree validated by the Manchester Metropolitan University.
Find out more about the enrolment to:
* Subject to revalidation.
** Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.
*** In Paris starting from the 2nd year, the Fashion Business course will be solely taught in English and awarded by Manchester Met (Manchester Metropolitan University - UK). All candidates should meet specific entry requirements: please check www2.mmu.ac.uk/international/courses/english-language-requirements/