fashion business

ba (hons) degree* · Three year course

management in support of creativity

The course

The purpose of the three-year course in fashion business is to train professionals to use the language of marketing, management and finance in the field of fashion and luxury.

The three-year training course addresses all issues related to the marketing and development strategies of a brand, identifying the values that characterise the fashion identity of a company (equity). An understanding of the principles of economics and finance enables the participant to measure profitability and ensure compliance with budgets, while also implementing a specific control system for fashion companies.

The study of the cultural, sociological and historical dynamics of the development of fashion design enables participants to understand the influences held by trends in different countries and systems. The participant will be able to define strategies for coordinating a commercial proposal and developing a collection that expresses fashion trends and meets specific production-related lead times and costs.

The analysis of a retail network and the development of digital marketing will allow participants to understand the distribution channels and policies for buying and for visual merchandising that characterise in an absolutely unique way the field of fashion and luxury. At the end of the study cycle, participants will undertake a research project that will result in a business plan for a start-up or the brand extension of a fashion business. The fashion manager is one who studies the fashion scene, analyses the competition and checks out product development, planning, promotion and sales channels, collaborating with the design department and with all the production departments. Fashion managers can evaluate the intrinsic characteristics of the fabrics, the evolution of consumer habits, lifestyles and the needs of the market.
They know the techniques of sales and marketing. They define the price range and the target audience, and are skilled in coordinating business partners and employees.

Opportunities

Fashion business professionals consider a brand’s product communication, management control and retail business. They must know the fashion panorama thoroughly, including their own competitors, and spot with great precision which tools they need to carve out a position in the market place. They drive the entrepreneurial spirit of a fashion company.

Learning outcomes

  • understand the process of planning, implementing and controlling of a marketing strategy.
  • develop a strategic approach to the assessment of markets in order to decide on the distribution policy aims of the internationalising the fashion brand.
  • analyse and manage aspects related to the planning, development and production of a fashion collection.
  • learn the methods that affect online and offline perception of a brand and its notoriety.
  • plan business objectives and detect, through appropriate indicators, the difference between what was planned and the actual results in order to take appropriate corrective action.
  • understand the strategic management processes from industrial production to logistics.

Course themes

FIRST YEAR

  • fashion marketing 1
  • fashion marketing 2
  • fashion industry and cultural context
  • principles of business

SECOND YEAR

  • brand identity
  • coordination strategies
  • fashion marketing strategies
  • finance and management control

THIRD YEAR

  • fashion retailing
  • advanced fashion retailing
  • digital marketing
  • honours project

find out more about the ba (hons) degree (sandwich)

cross school experience

Istituto Marangoni Milano is giving students in the three-year Fashion Business course the opportunity to enjoy an international experience by attending the 1st year in Milano or Florence and then completing the cycle of studies (2nd or 3rd year) at the Schools in London or Paris.

Students who successfully complete the programmes in Paris and London will be awarded with a BA (Hons) Degree validated by the Manchester Metropolitan University.
Find out more about the enrolment to:

 

*Students who successfully complete the programmes taught in English in Paris and London will be awarded a BA (Hons) degree by Manchester Met (Manchester Metropolitan University-UK); 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office at the chosen school.