ba (hons) degree* ** · three year course*** Join the creative boom of contemporary fashion menswear
The menswear industry is growing and designers specialised in this area are in the middle of a creative boom. With leading designers moving into menswear, the tide is now changing and the market for men’s apparel is getting more and more media attention, in addition to increasing brand revenue. This three year full time Fashion Design & Menswear course forms multi-skilled designers specialising in the active menswear market. Participants learn how to create innovative collections, and the study and application of research methods for creative and original product development are key throughout. Womenswear is a tried and tested market, and while still bigger and ‘faster’, the relationship between men and women’s brands is crossing barriers, with innovative designers also bridging gaps in both arenas.
Menswear is a different fashion animal altogether. Not only considering fit, line and attention to detail, menswear designers need to have the creativity and flair to be able to connect
with this distinct target audience in style, trend, and emotion. Designers create collections from an accurate analysis of the market, materials and fabrics, communicating their influences and concepts derived from any form or art, experience or background, and successfully interconnecting this vision to industry needs or brand strategies. The course moves
on through all aspects of fashion illustration with particular attention to patternmaking and tailoring skills essential to producing high-quality men’s apparel, as well as an analysis of clothing manufacturing through deconstruction. Participants are encouraged to experiment with new approaches in the industry that are evolving today, including renewable and sustainable resources, innovative materials and new technologies, building individual style and creative and professional abilities.
The fashion course () also provides a solid base in fashion design and the fashion system, embracing the principles of fashion business including brand identity, positioning and marketing, consumer habits, and trends. Communication skills provide an added professional approach in the negotiation and presentation of design ideas to companies and new clients. A professionally produced fashion show and graduation showcase event introduces collections or portfolios to a selected audience of leading fashion experts, journalists, bloggers, designers and head-hunters – a unique experience opening up industry networking and career opportunities.
This course is part of the fashion design study pathways. With fashion design as the core subject, participants specialise in the chosen area of interest (menswear), positioning themselves as an industry expert with a specific and highly sought after professional profile.
This course is also available as a BA (Hons) four year course (including placement sandwich year)* **
Fashion drawing & illustration (2D, 3D)
• Pattern cutting & pattern making, atelier pattern making, construction
• Visual communication & professional presentation skills
• Digital design & printing methods
• The study of fabrics and materials
• Professional design portfolio & collection
• Marketing & fashion business practices
• Analysis and strategies of contemporary fashion
• History of luxury & brand heritage
• Creative research methods
• Fashion designer
• Fashion illustrator
• Pattern maker
• Trend forecaster/coolhunter
• Costume designer
* Subject to validation.
** Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.
*** Students who successfully complete the programmes ‘AFAM’ taught in Milano will be awarded the Diploma Accademico di I Livello. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, students will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. The pathway is a specialisation of the recognised diploma core program Fashion Design & Accessories. For further details please do not hesitate to contact the information office at the chosen school.