fashion styling

BA (Hons) Degree* · Three Year Course

The specialist in visual languages related to the style and image of fashion

The course

The aim of the course in fashion styling is to prepare professionals and creative people to work within the fashion system in areas of visual communication ranging from the fields of publishing, advertising, visual merchandising and trend or style forecasting to blogging. Presenting contemporary and future trends, enhancing the collections of designers, informing and inspiring their readers: this is the exciting mission of a fashion stylist. By the end of the programme, participants will have gained the ability to recognise different styles and trends, clearly define their personal vision of a product and propose innovative and professional ideas successfully.

The course makes it possible to investigate the various aspects of the profession of a stylist, starting with the study of the interactions between clothes and accessories and going on to building ‘stories’ out of fashion and contemporary trends for photo shoots and video footage, working in symbiosis with photographers or film makers and finding the correct balance between individual style vision and the needs of clients, while managing the visual identity of subjects to be photographed.

Finally, thanks to the study of specific subjects related to fashion styling and editorial writing, participants will be able to comment on fashion and prepare advertorials to captivate various target audiences. The ultimate goal will be the independent creation of a portfolio that fully expresses the personality of the participant. The stylist is an expert in fashion communication and must be able to produce and define the winning combination of component parts for an image that is needed to emphasise the style of a brand, a magazine or a person. This can be achieved through the careful use of clothes, accessories, hair and make-up, through atmosphere and location and through the knowledge and analysis of contemporary and future trends. The skill lies in interpreting the soul of an article of clothing and communicating it through a unique style.


The task of the fashion stylists is to communicate fashion through images. They have a great fashion sensibility towards fashion and can create a style that is immediately identifiable and recognizable by means of advertising campaigns, magazine photo shoots and fashion shows or by creating the visual displays for retail. This creative job requires a thorough knowledge of fashion and its history as well as trends, style and taste. Such knowledge must be complemented by knowledge of photographic techniques, computer based image editing, setting, lights, choreography, make-up, hairstyle and accessories. Fashion stylists fill roles that are pivotal to obtaining the success of a collection.

Learning outcomes

  • develop the creative, intellectual and technical abilities necessary to work in the fashion industry;
  • apply and demonstrate the creative use of cutting-edge communication technologies;
  • demonstrate the ability to transfer ideas and information to the different constituents of the fashion system;
  • interact effectively with others through collaboration and negotiation.

Course themes


  • semiotics of clothing
  • objects and environment
  • identity
  • history of art and dress


  • fashion writing and criticism
  • fashion editorial
  • magazine design
  • fashion and culture, contemporary perspectives


  • career exploration
  • final major project
  • researching theory and practice

cross school experience

Istituto Marangoni Milano is giving students in the three-year Fashion Styling course the opportunity to enjoy an international experience by attending the 1st year in Milano or Florence and then completing the cycle of studies (2nd or 3rd year) at the Schools in London or Paris.

Students who successfully complete the programmes in Paris and London will be awarded with a BA (Hons) Degree validated by the Manchester Metropolitan University.
Find out more about the enrolment to:

talent projects

Discover the creativity of the curricular projects realised by attendees of the undergraduate courses from the Istituto Marangoni Schools of Fashion.

Paris School of Fashion

London School of Fashion


find out more about the ba (hons) degree (sandwich)


*Students who successfully complete the programmes taught in English in Paris and London will be awarded a BA (Hons) degree by Manchester Met (Manchester Metropolitan University-UK); 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. All candidates should meet specific requirements (please check the website indicating your nationality and study level). For further details please do not hesitate to contact the information office at the chosen school.