FASHION STYLING & CREATIVE DIRECTION

The driving force behind visual communication

Three-Year Course

2 Oct 2017 - 1 Jun 2018
en
fees
enrolment fee € 4.000
tuition fee EU € 15.600
tuition fee non-EU € 18.700

2 Oct 2017 - 1 Jun 2018
it
fees
enrolment fee € 4.000
tuition fee EU € 14.600
tuition fee non-EU € 17.700

Programme Specification

Three-Year Course

2 Oct 2017 - 1 Jun 2018
en
fees
enrolment fee € 4.000
tuition fee EU € 15.600
tuition fee non-EU € 18.700

2 Oct 2017 - 1 Jun 2018
it
fees
enrolment fee € 4.000
tuition fee EU € 14.600
tuition fee non-EU € 17.700

Programme Specification

BA (Hons) Degree* **

2 Oct 2017 - 1 Jun 2018
en
fees
enrolment fee € 4.000
tuition fee EU € 15.600
tuition fee non-EU € 18.700

** Participants who successfully complete the programmes taught in English in Paris will be awarded a BA (Hons) degree by Manchester Metropolitan University-UK; 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office.

2 Oct 2017 - 1 Jun 2018
fr
fees
enrolment fee € 4.000
tuition fee EU € 14.600
tuition fee non-EU € 17.700

Programme Specification

BA (Hons) Degree* ** (Pathways)

2 Oct 2017 - 1 Jun 2018
en
fees
enrolment fee £ 3.300
tuition fee EU £ 11.500
tuition fee non-EU £ 14.000

** Participants who successfully complete the programmes taught in English in London will be awarded a BA (Hons) degree by Manchester Metropolitan University-UK; 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office.

*** EU/ UK Nationals may be eligible for up to £6,165 per year from the Student Loans Company (SLC) towards tuition fee costs, and up to £11,002 for maintenance. Please apply early as loans are limited.

Programme Specification

THE COURSE

With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognise, reinvent and define image for a garment, a product or brand.
With recognised top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videos, TV and movies.

This three year full time Fashion Styling & Creative Direction course trains highly skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of the brand, or company brief. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organise and lead a team of experts to ensure the direction of what goes in the fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice.
Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, viral videos, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents.

The fashion course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment of a brand or client’s lifestyle and legacy.

The analysis of style brings shape, reality and energy into the visual space – the material ‘reality’ of image making. Participants learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

This course forms the base of all three year fashion styling pathways. With fashion styling as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual creative flair and passion.

This course is also available as a BA (Hons) four year course (including placement sandwich year)*-**.

*Subject to revalidation

** Participants who successfully complete the programmes taught in English in Paris and London will be awarded a BA (Hons) degree by Manchester Metropolitan University-UK; 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office at the chosen school.

POSSIBLE CAREER PATHS

• Creative director
• Art director
• Image consultant
• Personal stylist
• Wardrobe consultant
• Personal shopper

LEARNING FOCUS

• Fashion styling
• Advertorial and editorial digital styling
• Photographic composition
• Moving image
• Image development
• Copywriting, PR and media planning
• Fashion production management
• Social media, blogging & commercial media presence
• Dress and accessories heritage
• Professional design portfolio
• Research methodology