fashion promotion & communication intensive

Promote the dreams & beauty of fashion

The course

Fashion promoters look to the future; organising advertising plans and promotional campaigns - they are the masters of fashion promotion and know the most appropriate and effective communication channels needed to tell the story of a fashion or luxury brand. The Fashion Promotion & Communication course trains participants for careers in advertising agencies, public relations, press offices and communication departments within fashion companies, via the study of promotional events and marketing strategies.

For participants with limited time available this course provides the technical and theoretical concepts related to fashion promotion, learning how to communicate and endorse the values of a collection or a brand with a unique and distinctive style.

In this fashion course, they learn key concepts in how to tell a story to promote fashion and luxury through traditional methods, and new media tools (social media, online platforms, viral content and many more). Participants analyse and experience key aspects of communication and promotion, learning how to transmit and spread a captivating image of the ‘magic’ of fashion and luxury. In order to present an innovative and effective campaign they study image, trends, consumer habits and market research techniques through a complex mix of contemporary, cultural and aesthetic visual media. Via the study of semiotics participants analyse the world of verbal and non-verbal communication through the study of signs and the meaning of messages throughout different periods and cultures, and learn how to take simple gestures and turn them into influential promotional conversations. Fashion promoters are both creative and business minded.

Participants are introduced to budget management, advertising campaign costs, and team dynamics; working with the concept, development and planning, as well as successfully delivering an idea, and follow up of promotional strategies. Focus is given to event management and research, looking at how the main players in the industry set out their own marketing and communication strategies and plan for high profile events.

LEARNING FOCUS

  • Fashion marketing management
  • Fashion communications strategies
  • Fashion campaigns and advertising
  • New narrative and trend forecasting
  • Events organisation
  • Fashion public relations
  • Contemporary issues in fashion
  • Research methods and industry analysis
  • Visual communications
  • Project management

Profession

• PR manager
• Event planner/manager
• Marketing manager
• Communication manager/director
• Strategic media planner
• Digital marketing manager

 

combined programmes*

one year courses + master’s degrees (ma)** · master courses*** · cycles de spécialisation**

For students who choose combined programmes, €5.000 will be deducted from the tuition fee of the master’s programme selected from the 2017-18 didactic offer and subsequent pricing scale. This is on the condition that the student pays the enrolment fee no later than:


  • 28 April 2018 for those who enrolled on the intensive course in October 2017.
  • 15 June 2018 for those who enrolled on the intensive course in February 2018.

Those who enrol after these periods will not be eligible for a deduction on the tuition fee.

For further information please contact the admissions office at the Paris School of Fashion at admissions.paris@istitutomarangoni.com

 

*Access to the combined programmes is subject to the possession of a university degree and to obtaining a certificate on the one-year course, according to the academic year and after approval by the admissions committee at the end of the one-year course.

** Students who successfully complete the programmes taught in English in Paris and London will be awarded a master's degree by Manchester Met (Manchester Metropolitan University-UK). Master's degrees include a 12-week work placement. 180 credit points must be earned in order for a master's degree to be awarded upon completion of the course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level); for further details please do not hesitate to contact the information office at the chosen school.

*** Students who successfully complete the programmes taught in Milano and Firenze will be awarded an Istituto Marangoni certificate.