Fashion Luxury & Brand Management for Hospitality
The brand manager’s role within the hospitality industry is to motivate, create desire, and build trust through various touch points such as experiential marketing, interior design and several communication tools. Brand managers strategize to foster consumer loyalty, engagement and advocacy by ensuring consistent quality, personalized experiences, and exceptional service.
MILANO
This course provides in-depth knowledge of branding specifically for the fashion, luxury and hospitality industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. Participants learn how to adapt communication, marketing and promotional techniques to reach strategic and economic goals. They learn how to design marketing campaigns that resonate with the luxury audience, highlighting exclusivity, uniqueness, and the promise of extraordinary experiences. Moreover, the course prepares students to stay attuned to industry trends and the evolution of luxury hospitality. A special attention is payed to digital transformation and corporate responsibility, exploring innovations in technology, sustainability, and guest preferences.
Programme Specification
Fashion Luxury & Brand Management for Hospitality - Master's Degrees
A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme provides students with the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including business development, brand extension and brand repositioning.
The analysis of the target audience and the marketing mix provides a solid grounding for brand strategy development together with research on how companies in luxury hospitality develop their own interpretation of brand positioning and devise innovative strategies. Among other things, social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, digital media and other consumer touch points – key to the success of luxury brands today. Along with the study of current trends and forecasts related to the future, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in hotellerie and alternative business models are also addressed, together with professional links direct with companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of the synergies between fashion, luxury and hospitality. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and hotellerie.
- Marketing and Branding Strategies for Hospitality
- Concept Design and Value Creation
- Business planning and corporate branding for Hospitality
- Innovation & Consumer luxury experience management
- Digital Trasformation Management
- CBO – Chief Brand Officer
- Brand Strategist
- Brand Manager
- Business Analyst
- Digital Marketing Manager
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