ba (hons) degree* · three year course
The fashion designer predicts trends and determines the success of a brand
The aim of the three-year course in fashion design is to prepare professionals with multiple skills and knowledge in the field of fashion, able to use all the techniques of clothing manufacture and capable of responding to new demands in fashion and luxury.
Participants begin with the study of drawing and design techniques, fabric analysis and the manufacture of clothing though deconstruction, and go on to look at aspects of industry production. The study of trends allows students to create a contemporary collection that can meet the demands of the target audience while respecting brand equity. The training requires participants to try their hand at everything from the basics of drawing in black and white to fashion illustration, with the goal of developing a totally personal style.
Frequently, students will be taught by both design and pattern-cutting tutors, which supports the three-dimensional design process and enhances the learning experience. The study of research techniques, trends and markets is just as important to the achievement of learning objectives: individual research is in fact the foundation of the educational programme and evolves over the three years, providing students with all the necessary tools to create their own clearly defined, unique and differentiated collection.
The training also leads prospective professionals to use all the languages of visual communication in fashion, including new media and an understanding of marketing and production management. In the final year of the course, the best collections are presented during a fashion show.
The fashion designer is the source of creative ideas and new trends, not only in clothing but in textiles and in the world of accessories and luxury. Designers create collections, starting with an accurate analysis of materials and fabrics, and use communication codes that come from art, cinema and design. They are experts in marketing and fashion and know how to calculate timing and production costs to meet the needs of the target consumer and anticipate trends, while respecting the brand’s image. They are able to design womenswear, menswear and accessories, with an eye constantly attuned to new style codes.
‘The Fashion Show’ at Istituto Marangoni is an event that is carefully organised, in which the selected students showcase their abilities to an audience of specialists (fashion houses, bloggers and fashion journalists).
‘The Fashion Show’ is a unique experience that is also the first step into a world in which they will be the protagonists. The most deserving graduates of the three-year course in fashion design have the opportunity to live in person the experience of creating a real collection.
The fashion designer is the most important figure in fashion. The designer inspires the creative ideas of the fashion world, managing creativity, technology, information and the understanding of fashion trends.
The professional may work for his or her own company and may additionally co-operate with several fashion firms and fashion studios both nationally and internationally.
In order to be a fashion designer, participants need to know about more than just designing or planning a collection. Today the designer also needs to be a good researcher and to know the context of fashion and its history thoroughly, and must excel in identifying style.
Fashion designers must know the market and, at the same time, be able to predict the development of taste. Moreover, they have to know the fashion business system extremely well.
- understand the different development phases of a fashion collection
- develop the ability to dialogue with the various professionals in the fashion system.
- develop the creative, intellectual and technical skills and abilities necessary to operate successfully in the fashion industry.
- apply current technologies and cutting-edge fashion techniques, demonstrating a thorough understanding of them.
- acquire a professional and entrepreneurial approach to the design profession, demonstrating problem-solving skills.
- sustain appropriate arguments while presenting their work.
- architecture of design
- fabric exploration and design
- portfolio and collection creation
- history of art and dress
- brand revival
- art and fashion interface
- personal style
- fashion and culture contemporary perspectives
- collection design
- collection development or industry portfolio preparation
- researching theory and practice
cross school experience
Istituto Marangoni Milano is giving students in the three-year Fashion Design course the opportunity to enjoy an international experience by attending the 1st year in Milano or Florence and then completing the cycle of studies (2nd or 3rd year) at the Schools in London or Paris.
Students who successfully complete the programmes in Paris and London will be awarded with a BA (Hons) Degree validated by the Manchester Metropolitan University.
Find out more about the enrolment to:
Discover the creativity of Istituto Marangoni fashion students from the undergraduate courses.
Milano School of Fashion
Paris School of Fashion
*Students who successfully complete the programmes taught in English in Paris and London will be awarded a BA (Hons) degree by Manchester Met (Manchester Metropolitan University-UK); 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office at the chosen school.