Shake-ups in the creative director role mean a whole new vibe—from products to store aesthetics. Strolling down via Montenapoleone in Milan feels like a breath of fresh, revamped air. Sure, there’s the festive glow of Christmas lights and Jingle Bells echoing from shop windows, but the real magic on this deluxe shopping street is the stores themselves. It’s like Santa pulled a style heist in the dead of night, giving the city centre a slick makeover—in under 24 hours!
Visualizza questo post su Instagram
Need examples? The revamped Gucci boutique showcases distinctive elements of Milanese architecture in an essential setting, elevating Gucci collections with clean lines and hues that emphasise quality, authenticity, and Italian distinctiveness in a seamless environment. Materials and furnishings were thoughtfully selected to harmonise with these values and the style of their new creative director, Sabato De Sarno.
Visualizza questo post su Instagram
The ‘cipollino’ and ‘bardiglio’ marble flooring, arranged in intricate geometric patterns, pay homage to elements found in some of the city’s most iconic residential projects. The use of Venetian ‘pulegoso’ glass for shelves and other details is a broader nod to Italian tradition. Seats and tables from some of the most iconic names in Italian design, such as Cassina, B&B, Living Divani, and Minotti, were meticulously chosen to align with the creative vision of Sabato De Sarno.
Visualizza questo post su Instagram
The space is further adorned with a selection of artworks curated by Truls Blaasmo, adding a layer of artistic privilege. The boutique is designed to create a visual experience, encouraging interaction and dialogue between emerging talents and established artists. The collection available not only demonstrates a profound connection with the artistic heritage being showcased but also initiates a dynamic discourse on the interplay of colour and form. Masterpieces by Milanese luminaries such as Lucio Fontana, Getulio Alviani, Franco Mazzucchelli, and Liliana Moro are juxtaposed with works by international artists like Nathlie Provosty, Jaime Poblete, Adji Dieye, and Augustas Serapinas, creating a dynamic narrative.
@grazia_it @ChanelOfficial ha aperto la sua seconda boutique a Milano dove potete trovare la collezione pret-à-porter ma anche l’Alta Gioielleria e l’Alta Orologeria. Tre piani tutti da scoprire progettati da Peter Marino con in più la possibilità di osservare il collier 55.55 pezzo unico e non acquistabile della collezione di Alta Gioielleria. Editor: @Sara Moschini video: @Danil Minardi #tiktokfashion #chanel #chanelboutique #chanelmilano ♬ suono originale - Grazia_it
Chanel casts a radiant glow on Montenapoleone with its latest store, a masterpiece by luxury architect Peter Marino. Marino skillfully channels the Parisian elegance and timeless modernity of Chanel into a fresh environment, enhanced by bespoke details such as exquisite upholstery, tweed in refined ivory and sand shades, meticulous hand finishes, and sumptuous wool carpeting. Spanning three floors and encompassing a total area of 520 square metres, the store beckons visitors into an immersive journey through the world of Chanel. From exquisite fashion collections to dazzling jewellery and watches, the boutique offers a comprehensive showcase of the Maison’s offerings. Naturally, accessories take the spotlight, with a thoughtfully curated selection of bags showcased alongside footwear, fashion jewellery, glasses, scarves, and small leather goods. It’s an invitation to experience Chanel in all its glory.
And now, it’s time to stroll down Montenapoleone, soak in the inspiration, and start writing that letter to Santa!
Angelo Ruggeri
Journalist and Master Course Tutor & Fashion Styling Course Leader, Milan
