Istituto Marangoni Milano Design in partnership with McCann Worldgroup Italia, one of the most important communication agencies at an international level, have developed the new Master in "Digital Art Direction", designed to offer a highly specialized study path in step with the evolution of the world of communication.

The birth and development of the network has allowed a diffusion of the images previously unthinkable, assuming an essential centrality. In a world where people find themselves absorbed in a constant flow of messages and images, the challenge in which the digital art director is called to try is to communicate effectively and professionally, capturing attention with high-impact messages and relevance.

The Master, starting in February 2021, aims to better prepare a new professional figure: the nexter who is able to represent a virtuous connection between the world of traditional communication and digital media.

A professional who combines creative skills, familiarity with the main communication techniques and the ability to conceive strategic thinking, making mastery, the visual component and social media his strength.

The expression of creativity and lateral thinking, multidisciplinary experimentation and comparison with the best professionals in the sector will be encouraged. Through the analysis of emerging trends in contemporary imaginaries and the opportunities offered by new technologies, participants will learn to manage the many elements that make up an integrated advertising campaign.

Students will learn the dynamics of the market and the evolution of the socio-cultural context of reference, in order to learn how to tell the image of a brand, product or event in a current and desirable way. 

They will develop confidence with the most advanced communication techniques, with the typical dynamics of social media and with the latest trends, with the aim of anticipating the direction in which our visual culture is evolving, increasingly influenced by technology and proliferating content viral on social networks.

At the end of the course, McCann Worldgroup Italia will provide the opportunity to gain direct experience of the dynamics and working methods of a large agency through internship programs.

Discover the course