Nela Faiger completed her Fashion Business & Buying Semester Postgraduate course with a distinction at Istituto Marangoni Firenze -The School of Fashion & Art in 2021.
Nela has a proven experience as a Business Manager from a different industry, she decided to pursue her true long-life dream in fashion, and so she quitted her job and embarked into a new adventure, she moved to Italy to study Fashion Business & Buying, to become an expert in her field.
During her studies, she upgraded her knowledge of the national and global fashion retail industry while understanding the relationship and interaction between the buying, merchandising, design, technical, retail and marketing functions.
Nela successfully analyzed sales figures in order to improve the performance of a fashion retailer’s range and understood the target market, she evaluated the brand performance and purpose.
After graduating, she returned to Israel with the purpose to take an important role in the Israeli Fashion industry. She started working as a global brand manager in a multi-brand chain called: Story. A sustainable slow fashion boutique that presents a variety of brands such as: SCOTCH & SODA, Free People, VAGABOND, Nudie Jeans, Melissa, Veja, Herschel and many more.
She is responsible for building the strategies, managing the brand activity in all distribution channels, and to upgrade brand's positioning over all.