Fashion Styling & Creative Direction

FIRST YEAR

Style analysis and image exploration. Students analyse the fundamentals of styling in different areas: from photography to journalism, from visual merchandising to adv and trend forecasting. This full immersion is structured so that the student acquires a visual culture and knows the differences between commercial image, fashion image, image for editorials etc.

Participants begin to understand the dynamics that govern the fashion system and visual communication.

During the first year, students also explore the possible roles they could undertake in the sector, in order to have a complete vision of the multiple career opportunities that the course in Fashion Styling can offer.

SECOND YEAR

The main objective of the second year is to enable students to develop a professional and creative approach to fashion styling and creative direction. Students are encouraged to experiment, explore new ideas and build a personal magazine that demonstrates their ability to combine technical skills with a strong aesthetic vision.

It is a crucial time for skills development, as the technical and theoretical knowledge acquired in the first year is deepened, with a greater focus on the ability to interpret and anticipate fashion trends, develop a critical and personal vision, and hone the practical skills needed to work in the industry.

The approach used is hands-on, where theory is closely linked to practice. Lessons are supported by workshops, creative labs and masterclasses with industry professionals. Students are also encouraged to develop personal projects, always under the guidance of experienced lecturers and tutors.

THIRD YEAR

The training approach of the third year is strongly oriented towards project-based learning, with a combination of intensive workshops, critical reviews, and masterclasses with experts in the field. Students are guided in the autonomous management of their projects, receiving continuous feedback from the lecturers and external professionals involved in the various modules.

Students develop advanced skills in video production and post-production, using professional software and visual storytelling techniques to communicate innovative fashion concepts: they must demonstrate not only mastery of technical and creative skills, but also the ability to think strategically and work independently in a professional context.

After completing the Bachelor Degree Course, students can pursue various careers within the Industry, including Fashion Stylist, Digital Content Creator , Fashion Writer , Photographer , Digital Graphic Designer, Digital Art Designer.

Content production is a constantly evolving field and has for several years now also included content creation for e-commerce: hence the demand for a new professional figure, the Digital Art Director, who works on improving aesthetics for online platforms.

Studying Fashion Styling & Creative Direction in Florence means absorbing the artistic and cultural side of the City as an added value for the creation of one's own visual culture. The School provides students with the opportunity to carry out targeted projects with Luxury Companies, thus allowing them to gain a real insight into the world of work.

Students are constantly in dialogue with participants from other areas of study (especially students from Multimedia Art Course) for interdisciplinary projects in an international and multicultural environment.

ستتاح للدراسين، بمجرد إكمالهم لهذه الدورة، الفرصة للعمل داخل الشركات المتخصصة في مجال الاتصال مع التركيز بشكل خاص على بيئة الموضة والأزياء. سيكونون أيضًا مستعدين لممارسة مهنة في دور النشر العاملة في مجالات التصميم أو منتجات الرفاهية أو الموضة، بالإضافة إلى العمل الحر، على سبيل المثال من خلال فتح وكالاتهم الخاصة استجابةً لاحتياجات السوق المختلفة.

ستكون هناك فرص وظيفية محتملة أخرى:

• مصمم أزياء
• مدير إبداعي
• مدير فني
• استشاري صور
• مصمم خاص
• متنبئ اتجاهات
• خبير تسويق مرئي
• مستشار إبداعي
• صانع محتوى