Noonoouri, the most famous model and avatar influencer on the web, will soon join the school in via Cerva of Istituto Marangoni: she will be the first student of the Master in Digital Art Direction and the first Virtual Influencer in the world to undertake an academic training course in the Design field. 

The master is promoted by Istituto Marangoni • the School of Design and McCann Worldgroup Italia, one of the most important international communication agencies.

The new course aims to better prepare a new professional figure, able to manage integrated communication and cross channel projects: the nexter who, due to sensitivity and cultural background, is able to represent a virtuous connection between the world of traditional communication and that linked to digital media.

The Nexter knows all the trends, new technologies and above all loves design. Exactly like the young Noonoouri, interested in the hottest topics of the moment related to lifestyle, art, design, fashion and social issues.

The avatar, an idea of the creative director Joerg Zuber, is a phenomenon that has to do with new ways of communicating and using digital to reach increasingly sophisticated and difficult to amaze audiences. Topics that will also be addressed within the new Master, designed to offer a highly specialized course of study and in step with the evolution of the world of communication, complex and challenging.

After arriving in Milan, Noonoouri will come in the fascinating spaces of the School of Design, in the heart of the city. The influencer will also meet Massimo Zanatta, School Director of Istituto Marangoni Milano Design, who will welcome her with the welcome kit. Finally, in February, on the occasion of the start of the Master's lessons, she will officially start the course.

Innovation, communication, technology and the ability to speak to young people are therefore the ingredients of this unique project, which confirms Istituto Marangoni's ability to explore unknown territories, with a view to training new "nexters" capable of imagining those of tomorrow.