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Der Kurs

Fashion Business

Kurzstudiengänge
Kurzkurse
MILANO
FIRENZE
LONDON
Kurzstudiengänge decken eine Vielzahl von Themen, Niveaus und Dauer ab, um allen Präferenzen gerecht zu werden. Sie sind auch der perfekte "Schnupperkurs"- oder Einstieg in Modeprogramme, nützlich, wenn man ein intensiveres Studium in Erwägung zieht, oder für die zukünftige berufliche Entwicklung.

MILANO

Positionierung von Fashion Brands und -kollektionen, Managementfähigkeiten bezüglich eines Businessplans in der Fashion Branche, Konkurrenzanalyse, Strukturierung von Luxusbrands und Verkaufskapazitäten - dies sind nur einige der wichtigen Geschäftsaktivitäten, die in diesem Kurz-Kurs vorgestellt werden.
19 Juni 2023 - 07 Juli 2023
Italian · English · Portogues  - Gebühr
Nur Kursgebühr
€4.100
04 Sep. 2023 - 22 Sep. 2023
Italian · English  - Gebühr
Nur Kursgebühr
€4.100
08 Jan. 2024 - 26 Jan. 2024
Italian · English · Portogues  - Gebühr
Nur Kursgebühr
€4.100

Programm-Spezifikation

KURS-THEMEN

Week 1

Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores, as well as style comparison.

Week 2

This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants will look at critical factors defining the success of some leading Italian brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara and H&M, and sportswear chain stores for example Nike. Product placement via competitor analysis is also explored.

Week 3

The objective of week 3 is to understand and identify the different distribution channels, together with a focus on e-commerce in fashion. Participants look at key marketing practices including product life cycle, function and definition of price points. Integrated communication investigates key notions in brand identity, brand image and brand equity, licensing and the importance of branding. Participants use their knowledge gained in the previous weeks, via a vocational learning approach, to work on an individual marketing plan for a chosen designer or collection.

FIRENZE

Positionierung von Fashion Brands und -kollektionen, Managementfähigkeiten bezüglich eines Businessplans in der Fashion Branche, Konkurrenzanalyse, Strukturierung von Luxusbrands und Verkaufskapazitäten - dies sind nur einige der wichtigen Geschäftsaktivitäten, die in diesem Kurz-Kurs vorgestellt werden.
12 Juni 2023 - 30 Juni 2023
10 Juli 2023 - 28 Juli 2023
04 Sep. 2023 - 22 Sep. 2023
08 Jan. 2024 - 26 Jan. 2024
Italian · English  - Gebühr
Nur Kursgebühr
€4.100

Programm-Spezifikation

KURS-THEMEN

Week 1

Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores, as well as style comparison.

Week 2

This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants will look at critical factors defining the success of some leading Italian brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara and H&M, and sportswear chain stores for example Nike. Product placement via competitor analysis is also explored.

Week 3

The objective of week 3 is to understand and identify the different distribution channels, together with a focus on e-commerce in fashion. Participants look at key marketing practices including product life cycle, function and definition of price points. Integrated communication investigates key notions in brand identity, brand image and brand equity, licensing and the importance of branding. Participants use their knowledge gained in the previous weeks, via a vocational learning approach, to work on an individual marketing plan for a chosen designer or collection.

LONDON

Positionierung von Fashion Brands und -kollektionen, Managementfähigkeiten bezüglich eines Businessplans in der Fashion Branche, Konkurrenzanalyse, Strukturierung von Luxusbrands und Verkaufskapazitäten - dies sind nur einige der wichtigen Geschäftsaktivitäten, die in diesem Kurz-Kurs vorgestellt werden.
12 Juni 2023 - 30 Juni 2023
04 Sep. 2023 - 22 Sep. 2023
15 Jan. 2024 - 02 Feb. 2024
English  - Gebühr
Nur Kursgebühr
£3.400

Programm-Spezifikation

KURS-THEMEN

Week 1

Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores, as well as style comparison.

Week 2

This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants will look at critical factors defining the success of some leading Italian brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara and H&M, and sportswear chain stores for example Nike. Product placement via competitor analysis is also explored.

Week 3

The objective of week 3 is to understand and identify the different distribution channels, together with a focus on e-commerce in fashion. Participants look at key marketing practices including product life cycle, function and definition of price points. Integrated communication investigates key notions in brand identity, brand image and brand equity, licensing and the importance of branding. Participants use their knowledge gained in the previous weeks, via a vocational learning approach, to work on an individual marketing plan for a chosen designer or collection.