
Smelling the visual essence: the contest for the Master in Olfactory Experience Management for the Luxury Industry
Smelling the visual essence: the contest for the Master in Olfactory Experience Management for the Luxury Industry
THE SCHOLARSHIP IN PARTNERSHIP WITH OFFICINA PROFUMO-FARMACEUTICA DI SANTA MARIA NOVELLA, FOR THE MASTER IN OLFACTORY EXPERIENCE MANAGEMENT FOR THE LUXURY INDUSTRY STARTING IN SEPTEMBER 2024.
INDUSTRY PARTNER
Officina Profumo-Farmaceutica di Santa Maria Novella sets its roots back to 1221.
It is considered today the oldest pharmacy in the world, which carries its activities in the very places where they all began. Its apothecary art legacy crosses eight centuries and is deeply intertwined with Florence history, personalities and social tissue, in a continuously-renewed alchemy of tales and wonders. Today’s Officina is famous all over the world for its perfumes, candles, and “traditional preparations”.
CONTEST
Applicants are requested to develop a project explaining how fragrances can be translated into visual forms, exploring the synergy between two of our most evocative senses: sight and smell. The goal of this contest is to express the olfactory essence through visual expressions: the project should include 2 moodboards composed of illustrations, digital graphics, photographs, or any other means deemed appropriate for the proposal.
The creative proposals should be submitted with a description of up to 300 words explaining the concept.
SCHOLARSHIP
The winner will be awarded a scholarship of 50% deduction on the tuition fee (enrolment fee is always due) for the Master Course in Olfactory Experience Management for the Luxury Industry starting in September 2024 at Istituto Marangoni Firenze.
COURSE: MASTER IN OLFACTORY EXPERIENCE MANAGEMENT FOR THE LUXURY INDUSTRY
This Master Course is designed to let participants combine economics and management know-how with an ongoing search for “beauty”, comfort, and well-being, aesthetic codes and trends, culminating in a strategic selection of fragrances in line with brand-driven color and style choices.
The Master course will also support students through Expert professionals and Managers to gain an advanced entrepreneurial mindset and the required skills how to think and set its own business in Niche Fragrances.
APPLY NOW to win the exclusive scholarship with OFFICINA PROFUMO-FARMACEUTICA DI SANTA MARIA NOVELLA.
BEAUTIFY YOUR FUTURE!
Deadline: June 27th, 2024