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Milano The School of Fashion

A unique encounter between Italian heritage and contemporary fashion

Studying fashion at Istituto Marangoni Milano is an immersive journey through the heritage of Istituto Marangoni’s very first school, surrounded by Italian contemporary fashion and ready-to-wear. Students will engage with the ‘Made-in-Italy’ culture and the latest fashion trends, inspired by experimental design and research and combining handmade luxury and attention to detail with striking effects. Leveraging long-standing expertise and a creative, forward-thinking attitude towards both design and business, the city and the school have gained a privileged position in the global fashion arena. Students at IM Milano have the opportunity to take part in special educational projects developed with leading fashion companies, an invaluable experience that will help them progress into the next phase of their fashion journey.

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ACADEMIC COURSES & GUIDANCE
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FIELDS
OF STUDY

Discover a world of creative possibilities at Istituto Marangoni Milano, where a fusion of creativity and expertise awaits in the fields of fashion design, fashion business, fashion styling and fragrances & cosmetics.

VIRTUAL TOUR

Join us on an immersive journey through the corridors of creativity and innovation at Istituto Marangoni's School of Fashion.

Latest Updates
What will the fragrance of the future smell like?

The world of fragrance is undergoing a transformation. Cutting-edge technologies and boundless creativity are reshaping this fast-growing sectoras it seeks new visions, new stories to tell, and the talents capable of bringing them to life.

Have you ever considered that you could be the one to launch the next J’adore on the market, or select the new muse for Chanel N°5? The managers and creative directors of tomorrow’s leading perfume houses will face an exciting challenge: to anticipate and interpret the desires of consumers who are becoming increasingly informed, demanding, and engaged. These consumers are driving the evolution of the fragrance market toward thrilling new frontiers. Fragrance sales are rising globally, and the market is expanding into new horizons. Even in China, where luxury goods sales are slowing, the fragrance segment has grown by 1%, according to the agency Circana. 

Perfumes are a primary driving force in the beauty industry, which continues to be a dynamic and evolving market despite a complex economic landscape. Research shows that 46% of consumers buy perfumes mainly for personal pleasure, compared to 26% who purchase make-up and 22% who choose skincare products. 

Envisioning the future of fragrance involves understanding the trends that are shaping its transformation. Key trends include sustainability, personalisation, artificial intelligence and the increasing focus on emotional wellbeing. With the launch of its Fragrances & Cosmetics courses, Istituto Marangoni Milano supports aspiring professionals in the fragrance industry, preparing them to shape its future and image. 

Scent is playing an increasingly significant role in our daily lives, particularly as we pursue wellbeing. The recent Perfume Innovation Summit in Paris emphasised that more brands—from Charlotte Tilbury to Adidas (Vibes), and even the patented concept of Mindful Beauty® developed in Japan by Sinn Pureté—are investing in fragrances designed to evoke emotion and promote mental wellbeing. Notably, 48% of consumers are drawn to scents with functional benefits, such as anti-stress or energising properties. 

These consumers also seek an exceptional customer experience that engases the senses. As the economy becomes increasingly digitalised, we must not overlook the importance of the five senses in all aspects of marketing and the purchasing journey. The academic pathway offered by Istituto Marangoni Milano through its Undergraduate and Master's programmes in Fragrances & Cosmetics places a strong emphasis on hands-on experience, blending theoretical study with practical fieldwork, such as flagship store visits, meetings with industry leaders, and experiential workshops. The goal is to train professionals who can communicate fragrance through both emotion and strategy, understanding how every nuance can influence purchasing decisions. 

Artificial intelligence has become a valuable ally in this context. From data collection to behavioural analysis, algorithms help measure campaign impact in real time and build increasingly targeted, personalised, and global sales models. The introduction of AI into the fragrance industry supports creativity and enables the development of new models that engage a worldwide audience. Perfumery is evolving into a multicultural field, as new olfactory references from Asia, Africa, and Latin America contribute to a vibrant reimagining of codes and introduce novel ingredients and scents. That’s why an education that embraces regional diversity and teaches how to recognise its distinctive traits is essential for creating the fragrances of the future. 

What will the fragrance of tomorrow look like? It will be built on four key pillars: innovation, sustainability, inclusivity, and creative freedom. Professionals who can integrate these elements with expertise and strategic vision will be the true leaders of this new olfactory era. 

Will you be the one to launch the next best-selling scent? Are you ready? 

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The collaborative project between Dior Beauty and Istituto Marangoni Milano has come to an end.

To relaunch the Dior Backstage line, music could be the key. Music is a favourite activity among Millennials, who make up 31.41% of Spotify users. Based on this insight, students Silvia Genova, Matilde Lucchini, and Maddalena Rado developed a strategy to relaunch the Dior Backstage make-up line. Their project was awarded the Best Industry Project in the Master’s in Marketing and Communication Management for Fragrances & Cosmetics at Istituto Marangoni Milano.

The winning project envisions organising a very special concert, creating a new YouTube format, and a series of related events to amplify the message.

Last October, Dior Beauty presented this ambitious challenge to the Master’s students. They were tasked with analysing the purchasing behaviours of young consumers and conducting a competitive landscape study. The goal was to develop a comprehensive and innovative strategy to relaunch this iconic make-up line in the Italian market. Specifically, the students needed to create an omnichannel plan to strengthen its visibility and impact, both online and in physical stores.

Dior Backstage: The Sound of Beauty

The plan aims to establish a connection between the musical universe that resonates with the target generations and a product line inspired—just as its name suggests—by fashion backstages. It involves a series of initiatives centered around a Pop festival, named by the students:«Dior Backstage: the sound of Beauty».

In their proposal, the three students explain that this strategy would help “promote and relaunch the Dior Backstage line, creating shared experiences while reaching a broad target. This large-scale action could also be measured by the company to inform future marketing initiatives.

A Stimulating and Engaging Experience

There was great excitement surrounding this Industry Project alongside such a prestigious maison, known for its unique savoir-faire—a blend of long-standing expertise in cosmetics and the forward-looking creativity of Artistic Director Peter Philips.

To prepare effectively, students had the opportunity to visit the local subsidiary of the brand in Italy and become familiar with the product line.

«Dior—and beauty at Dior—have profoundly influenced me and my creative aspirations. As a 21-year-old makeup artist and beauty enthusiast, working on this project feels like a dream come true», writes Francesco Fava, a student in the Master’s in Marketing and Communication Management for Fragrances & Cosmetics. His testimonial on Maze35 highlights the significant impact this experience could have on the education and careers of future beauty managers.

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I'M MENTORS
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Inspiring and supporting students while helping them grow their skills, Mentors are a go-to person for future fashion, design & art talents.

CONTACTS

Enrolment information for new students

milano@istitutomarangoni.com
t +39 02 3858 5247


Student Service Office

academicservices.milano@istitutomarangoni.com t + 39 02 7631 6680

Istituto Marangoni Milano

Via Pietro Verri, 4, 20121 Milano MI