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The Course

Art Direction and Digital Management

Storyteller says it better
Postgraduate Courses
Postgraduate
SHANGHAI

A contemporary and futuristic digital awareness is vital to respond at the upcoming and future challenges the Fashion and Lifestyle Industry is facing. A digital-oriented experience focused on forming profiles ready to forecast fashion business and creative opportunities in the new challenging fashion system and recent scenarios.Research and analysis, along with new elaborate forms of content creation and promotion, are re-shaping new professional profiles in the creative industries.

SHANGHAI

A weekend-formula program that covers principle, methods and techniques adopted for exploration and research in creative fields, as well as digital analysis and fashion system contemporary methods. Authorial concept skills, data analysis, lecturetainment techniques and management: creative fashion contents proposals are key to constantlyinnovate the digital content offer, an aspect that has reached in the last few years a central relevance for fashion brands’ recognition and consolidation. Attention is given to the development of new forms and channels to communicate, manage products and tells stories, in a futuristic environment of interaction between the new retail industry and the consumers/market needs. Conceptual and forecasting thinking are the starting point for thedevelopment of new platforms and contents.

18 Sep 2021 - 23 Jan 2022
English  - Fee
School fee
¥ 66,500
LEARNING FOCUS
CAREER OPPORTUNITIES
Fashion Advertising
Digital Promotion
Ephemeral Business & Roi
Fashion Entertainment Industry
Global/Local Production Strategies
E-commerce Manager
Talent Manager / Creative Producer
Digital PR & Community Manager
Digital Strategist
Digital Content Manager

 

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