The Associate of Arts (AA) program in Fashion Studies aims to provide a solid base in three key disciplines of the fashion industry: Fashion Design, Fashion Business and Fashion Styling. Alongside general education requirements the program provides an introduction into all three areas giving students the chance to engage in the fashion industry from both a creative and business perspective. This unique program forms multidisciplinary profiles capable of pursuing and developing careers in the areas of design, management, marketing and communication, and styling, meeting a growing demand for creative and business skills in the fashion industry - the mastermind that is both designer and manager.
Over the course of two years students are presented with exciting new challenges that will improve their critical independent thinking, develop their creative and business skills, and help them identify exactly where their true passion lies. From basic drawing techniques in shape, light and shadow, students move on to study stylized fashion design and the human figure, as well as digital design techniques. The study of fabrics and materials takes an in-depth look at fabric properties and how they are used in the industry. Cultural and historical analysis of art and dress and key notions in art history and research further contextualizes and underpins the development of creative skills. Students gain an understanding of the business of fashion, looking at marketing principles, practices and communication strategies. Managers with both design and management skills are rare.
Today companies recognize and acknowledge the way designers ‘think’ as a strategic asset; an alternative to traditional management methods and approaches toward company growth. Style and research, key to innovative design and creative ideas, is paramount throughout the program. Students are introduced to the role of the fashion stylist, and to visual representation as an ‘art’; presenting products or communicating a vision in order to attract and engage the fashion consumer. Through creative and visual research students discover the world of trends, and the role and influence of visual representation. This stimulating program prepares students with the key skills for entry onto any of the BA Major programs in Fashion Design, Fashion Business, and Fashion Styling.
- Digital design
- Basic drawing
- Fashion design & illustration
- Fabrics & materials analysis
- History of dress & costume
- Fashion styling
- Visual research
- Fashion business and marketing
- Creative research practice and theory
- General education studies