Fashion Business

Short Courses · 3 weeks


13 Jan 2020 - 31 Jan 2020
10 Feb 2020 - 28 Feb 2020 9 Mar 2020 - 27 Mar 2020 27 Apr 2020 - 15 May 2020 8 Jun 2020 - 26 Jun 2020
en
fees
tuition fee only $ 5.000

20 Jul 2020 - 7 Aug 2020
14 Sep 2020 - 2 Oct 2020 2 Nov 2020 - 20 Nov 2020
en
fees
tuition fee only $ 5.000

Programme Specification

Highlights

Fashion brand and collection positioning, management skills for a fashion business plan, competitor analysis, luxury brand structure and
sales capacity; these are just some of the important business practices introduced in this short course.

COURSE THEMES

Week 1
Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores, as well as style comparison.

Week 2
This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants will look at critical factors defining the success of some leading Italian brands including commercial international distribution and sportswear chain stores. Product placement via competitor analysis is also explored.

Week 3
The objective of week 3 is to understand and identify the different distribution channels, together with a focus on e-commerce in fashion. Participants look at key marketing practices including product life cycle, function and definition of price points. Integrated communication investigates key notions in brand identity, brand image and brand equity, licensing and the importance of branding. Participants use their knowledge gained in the previous weeks, via a vocational learning approach, to work on an individual marketing plan for a chosen designer or collection.



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