In 2025, science-backed skincare and ingredient-led haircare shape beauty trends as Skintellectuals demand transparent, measurable results
The Skintellectual Wave (+30%): How Science-Backed Beauty Is Redefining Skincare and Haircare
As beauty trends continue to evolve, a new wave of informed consumers is transforming the industry. With an impressive +30% surge in popularity, the emerging “skintellectual” movement values science-backed skincare, data-driven haircare and a commitment to ingredient transparency.
Today’s beauty enthusiasts are more educated and discerning than ever. They demand efficacy, proven results, and transparency from brands, moving away from vague marketing promises and focusing on evidence-based routines. In essence, beauty is no longer about passive application; it’s about making active, informed choices.
A “Skintellectual” is a consumer who approaches skincare with a scientific mindset. They carefully design their routines using active ingredients
What Is a Skintellectual?
A “skintellectual” is a consumer who approaches skincare with a scientific mindset. They carefully design their routines using active ingredients such as niacinamide or retinol, and adopt layering techniques to maximise results. These individuals aren’t swayed by flashy packaging; they seek measurable, visible improvements.
From Skincare to Haircare: A Scientific Revolution
This approach is no longer confined to skincare. The same ingredient-focused mindset is now transforming the haircare industry as well. Consumers are reading haircare labels with the same level of scrutiny they apply to moisturisers, always on the lookout for bond-building formulas, peptides, scalp serums, and reparative ingredients. The emphasis has shifted from simply looking healthy to achieving clinically proven benefits.
Facts:
The following emerging categories indicate that demand is highest for restorative solutions and functional products that work at a molecular level, rather than just surface-level fixes.
Hair Regrowth is predicted to grow by +76% over one year
Bonding Oil is projected to increase by +104% over one year
Intense Repair products are expected to surge by +130% over one year
Why Transparency and Clinical Evidence Are Crucial for Modern Beauty Brands
For beauty brands, the Skintellectual wave represents both a challenge and a significant opportunity. Transparency, robust clinical evidence, and comprehensive ingredient education are becoming essential pillars in product development and marketing strategies. Companies that prioritise this science-led approach are best positioned to engage and retain today’s young beauty consumers.
This Column is curated by Elena Marinoni, Trend Forecaster at NextAtlas and Director of Education at Istituto Marangoni Dubai.
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